The Fresh Identity for Great British Railways is Announced.
The UK government has disclosed the logo and livery for Great British Railways, constituting a key step in its agenda to take the railways under public control.
An Patriotic Design and Familiar Symbol
The new livery incorporates a patriotic palette to reflect the national flag and will be rolled out on locomotives, at stations, and across its website and app.
Notably, the symbol is the recognisable twin-arrow symbol currently used by National Rail and first created in the 1960s for British Rail.
The Rollout Strategy
The rollout of the new look, which was created by the department, is expected to take place gradually.
Travellers are scheduled to begin spotting the newly-branded services across the national network from the coming spring.
In the month of December, the design will be displayed at key railway stations, like Birmingham New Street.
The Path to Public Ownership
The proposed law, which will pave the way the formation of Great British Railways, is currently progressing through the House of Commons.
The administration has said it is renationalising the railways so the network is "owned by the passengers, operating for the people, not for private shareholders."
Great British Railways will bring the operation of passenger trains and infrastructure under a single organisation.
The department has claimed it will merge 17 separate bodies and "reduce the problematic bureaucracy and lack of accountability that has long affected the railways."
Digital Features and Existing Public Control
The rollout of GBR will also include a dedicated mobile application, which will enable passengers to check timetables and reserve journeys absent booking fees.
Passengers with disabilities users will also be have the option to use the application to request assistance.
Several train companies had previously been taken into public control under the previous government, such as Northern.
There are now seven operating companies already in state ownership, representing about a one-third of rail travel.
In the past year, South Western Railway have been brought into public ownership, with additional operators expected to follow in the coming years.
Ministerial and Sector Response
"The new design isn't just a paint job," said the Transport Secretary. It symbolises "a new railway, leaving behind the issues of the previous system and dedicated completely on offering a genuine service for the public."
Rail leaders have welcomed the government's commitment to enhancing the passenger experience.
"We will carry on to work closely with industry partners to ensure a smooth handover to GBR," a representative noted.